◆ Corporate purpose

○ Produce work that creates a better world

◆ Corporate culture

○ Earnest attitude, delligent work 

○ See the bigger picture behind a phenomenon

○ Remain grateful to our nature, our friends, and our rivals

◆ Corporate philosophy

○ Efficient management 

○ Continuous innovation

○ Social responsibility

◆ Service philosophy

○ The satisfaction of our customers is our top priority